Magic Begins Here
P:art of an internal communications campaign for Amazon- this spot broke the mold of passive comms- acknowledging over 400k employees globally through digital screens by grabbing attention during their day-to-day commute.
P:art of an internal communications campaign for Amazon- this spot broke the mold of passive comms- acknowledging over 400k employees globally through digital screens by grabbing attention during their day-to-day commute.
Finding ways to keep messages top of mind through proactive media pitches is my specialty. In this segment I pitched, produced and served as the on-camera talent.
In this national news segment for Good Morning America (GMA3), I communicate the essentials guests need to know as they return to enjoying spaces among large crowds post COVID.
SHV1, Amazons fulfillment center in Shreveport, LA was the first to debut Proteus- an autonomous robot that works alongside employees lifting and moving up to 800 pounds in packages around the giant facility. In this interview I invited news affiliate KTBS to come check it out on Cyber Monday.
Leading regional Cyber Monday campaigns for four consecutive years generated millions in earned media. From remote segments to on the scene multi-hour new shows- I differentiated content so that each network had a fresh angle of the biggest online shopping day of the year to own.
Up, up, and away! This time swinging back and forth and topping speeds at 30 mph all while conducting an interview on the ride!
Imagine being dropped from 100 feet in the air at a 75 degree angle while conducting a live interview… Go! This was such a fun experience. As part of the capital announcement media strategy, I rode Twisted Cyclone 17 times that day for news networks across the southeast.
