Magic Begins Here

P:art of an internal communications campaign for Amazon- this spot broke the mold of passive comms- acknowledging over 400k employees globally through digital screens by grabbing attention during their day-to-day commute.

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    Beyond the Title: David Carbon, VP Prime Air

    After the All-Amazon Global Meeting, searches for VP of Prime Air David Carbon spiked on the internal website. Employees wanted to know more, so I went straight to the source.

  • Lives Saved Through the Red Cross Home Fire Campaign

    Lives Saved Through the Red Cross Home Fire Campaign

    Following multiple tragic home fire deaths making regional news, I traveled to Trion, Georgia to film this mini documentary. I went in hoping to better understand the full story. What I captured was the spirit of resilience which created this unforgettable community moment of healing.

  • Inclusive culture empowers people

    Pride Month is all about celebrating love and equality, and Glamazon, Amazon’s LGBTQIA+ employee led group that supports, educates and informs us about issues impacting their community.

    Shot at various locations in Nashville, with real Glamazonians, it was such an amazing experience producing and directing this video. The video made its debut on the big screen at the two-day PRIDE Nashville Festival concert.

  • Amazon unveils Proteus

    SHV1, Amazons fulfillment center in Shreveport, LA was the first to debut Proteus- an autonomous robot that works alongside employees lifting and moving up to 800 pounds in packages around the giant facility. In this interview I invited news affiliate KTBS to come check it out on Cyber Monday.

  • Prepare for disaster- Divina Mims

    Prepare for disaster- Divina Mims

    Finding ways to keep messages top of mind through proactive media pitches is my specialty. In this segment I pitched, produced and served as the on-camera talent.

  • Six Flags Over Georgia and White Water reopens with new guidelines

    Six Flags Over Georgia and White Water reopens with new guidelines

    In this national news segment for Good Morning America (GMA3), I communicate the essentials guests need to know as they return to enjoying spaces among large crowds post COVID.

  • Six Flags Over Georgia’s new ride the Pandemonium

    Six Flags Over Georgia’s new ride the Pandemonium

    Up, up, and away! This time swinging back and forth and topping speeds at 30 mph all while conducting an interview on the ride!

  • Cyber Monday at Amazon

    Leading regional Cyber Monday campaigns for four consecutive years generated millions in earned media. From remote segments to on the scene multi-hour new shows- I differentiated content so that each network had a fresh angle of the biggest online shopping day of the year to own.

  • If a burglar breaks in, where should you hide?

    If a burglar breaks in, where should you hide?

    Being frugal means thinking big by using what you have in the most efficient way. In this segment my daughter’s doll house and a quick home video help show parents how to use everyday items to teach children how to stay safe.

  • Baby BABY BABY!!!

    Baby BABY BABY!!!

    Coordinating proactive storytelling is my specialty. After a mother’s childbirth story we viral - I stayed close to family and arranged a press conference to celebrate the quick thinking of the staff. This kept the park top of mind during the off season and gave us the opportunity to share safety messaging, a top priority.

  • One way trip to Mars…

    One way trip to Mars…

    I take complex concepts and make them relatable. I produced the segment intro, located and booked the guest and produced the live interview with Sam Champion. These skills translate to any comms project requiring multiple components.

  • Heat Week

    Heat Week

    As a cable network segment producer I really enjoyed finding creative ways to breakdown current events and timely news headlines into engaging stories people remember.

  • 4th Fest at Six Flags Over Georgia
  • Paul rides Twisted Cyclone

    Paul rides Twisted Cyclone

    Imagine being dropped from 100 feet in the air at a 75 degree angle while conducting a live interview… Go! This was such a fun experience. As part of the capital announcement media strategy, I rode Twisted Cyclone 17 times that day for news networks across the southeast.

  • Let’s ride Twisted Cyclone AGAIN!
  • Social - Event recap- NABJ 2024

    This was Amazon's debut at the 4-day convention, so I wanted to go in with a tight strategy. Working alongside the fabulous creators of Demirebel we captured the key note panels, rooftop mixer, floor exhibit and all the behind-the-scenes memorable moments. From my on the fly on-camera coaching, photo shoot direction, and visual production- to overall storytelling and team coordinating- It felt like home.

  • Testimonial - NABJ 2024

    This was Amazon's debut at the 4-day convention, so I wanted to go in with a tight strategy. Working alongside the fabulous creators of Demirebel we captured the key note panels, rooftop mixer, floor exhibit and all the behind-the-scenes memorable moments. From my on the fly on-camera coaching, photo shoot direction, and visual production- to overall storytelling and team coordinating- It felt like home.

  • Hip Hop Hooray Year 1

    With support from Trap Garden, The Nashville Food Project, Amazon’s sustainability group, local policy makers and 100+ volunteers– we helped restore the gardens at the McGruder Family Resource Center in North Nashville- on National Hip Hop Day!

  • Hip Hop Hooray Year 2

    It was a special weekend fusing acts of kindness and the power of community. Over the two day event, 150 volunteers helped create the community mural, assemble 100 bicycles and pack-high need school items in reusable totes, which were donated to first and second grade students - at Robert Churchwell Elementary- just around the corner.